Platform Certification Course

Curriculum

• Welcome!
• Course Instructions
• Course Introduction
• Module 1 | Plan
• Module Overview
• 1.1 | Account Setup
• 1.1 | Quiz
• 1.2 | Campaign Planner
• 1.2 | Quiz
• 1.3 | Audiences
• 1.3 | Quiz
• 1.4 | Pixels
• 1.4 | Quiz
• 1.5 | Deals
• 1.5 | Quiz
• 1.6 | Campaign Organization
• 1.6 | Quiz
• 1.7 | Creative Planning
• 1.7 | Quiz
• 1.8 | Module Recap
• Plan | Reference Guide
• Module 2 | Execute
• Module Overview
• 2.1 | Campaign Setup
• 2.1 | Quiz
• 2.2 | Creatives
• 2.2 | Quiz
• 2.3 | Bidding and Goals
• 2.3 | Quiz
• 2.4 | Audience Targeting
• 2.4 | Quiz
• 2.5 | Inventory
• 2.5 | Quiz
• 2.6 | Tracking
• 2.6 | Quiz
• 2.7 | Campaign Strategy
• 2.7 | Quiz
• 2.8 | Module Recap
• Execute | Reference Guide
• Module 3 | Analyze
• Module Overview
• 3.1 | Campaign Overview
• 3.1 | Quiz
• 3.2 | Daily Pacing and Drop Off Funnel
• 3.2 | Quiz
• 3.3 | Conversion Journey
• 3.3 | Quiz
• 3.4 | Reporting
• 3.4 | Quiz
• 3.5 | Performance Management
• 3.5 | Quiz
• 3.6 | Module Recap
• Analyze | Reference Guide
• Course Conclusion
• Course Conclusion
• Final Exam
• Next up: Final Exam
• Final Exam
• Next Steps
• Congratulations!