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Platform Certification Course

Everything you need to become a StackAdapt platform expert.

Industry Certifications

A comprehensive look at industry specific advertising tactics.

Academy Bootcamps

Everything you need to stay up to date on what's new in StackAdapt.

Platform Walkthroughs

Guided access to new StackAdapt features.

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Brand Lift, Sales Lift and Footfall Attribution Matrix

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Reporting in StackAdapt (MX)

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StackAdapt Brand Lift (MX)

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Programmatic Audio (MX)

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Private Marketplace (PMP)

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S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns

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Attribution Model

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Behavioural Segmentation

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Foot Traffic Attribution

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In-App Advertising With StackAdapt (CA)

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StackAdapt's Guide to Industry Targeting

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Native Advertising

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Connected TV: The Independent Agency Opportunity

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Diversity Stats

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Cost Per Completed Listen (CPCL)

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Video Completion Rate (VCR)

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Higher Education Recruiting (UK)

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Interstitial Ad

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Weather Targeting in StackAdapt

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Click Through Rate (CTR)

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GDPR and StackAdapt

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Persistent ID Targeting

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StackAdapt for PR Agencies

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Native Outstream

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Conversion Funnel

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Cost Per Click (CPC)

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OTT (Over-the-Top)

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Cost Per Install (CPI)

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Custom Audience Segments

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Effective Cost Per Mille (eCPM)

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StackAdapt Contextual Targeting (US)

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Direct Response

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StackAdapt Creative Best Practices

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S2 E12 | The Power of Programmatic for Political Ads

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Conversion Pixel

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S2 E8 | Driving The First Click With Creatives

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S2 E5 | The Greatest Assets for Financial Services Marketing

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Return On Advertising Spend (ROAS)

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S2 E1 | Navigating the New Normal in 2021

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Look-a-like Modeling

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DMP (Data Management Platform)

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S2 E3 | Strategies to Succeed in B2B Digital Marketing

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S2 E2 | The Future of Travel and Tourism Marketing

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Sports Marketing Guide 2024 (NA)

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The Programmatic In-Game Advertising Playbook (US, CA)

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Effective Cost Per Click (eCPC)

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The Comprehensive Guide to Connected TV Advertising (US, CA)

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Audio Completion Rate (ACR)

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StackAdapt's Programmatic Playbook for CPG Marketers

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Ad Audit and Triggers

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StackAdapt's Programmatic Playbook for Cannabis Marketers

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Yield Optimization

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Display Advertising

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Responsive Design

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StackAdapt_M5_Case Study

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Supply-Side Platform (SSP)

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Platform Quality 101

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S2 E9 |Driving Performance With Contextual Advertising

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Insertion Order

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CTV (Connected TV)

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Sunny Digital Healthy Living StackAdapt Case Study

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Premier League (UK)

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Keyword Rule Targeting

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TCS Education System_CSOPP_StackAdapt Case Study

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DOOH Forecasting

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Effective Spend TUSHY StackAdapt Success Story

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Silicon Valley Growth Agents_CPG:Travel_StackAdapt Case Study

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The Ad Agency_Stivers Decatur Subaru_StackAdapt Case Study

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StackAdapt for Diwali (APAC)

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StackAdapt Marketing Master Guide to Cannabis Advertising

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Travel_Porter Airlines_StackAdapt Case Study

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Destination Visitation Measurement

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StackAdapt and Digiday - The State of Agencies

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Interactive Advertising Bureau (IAB)

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Impression Trackers

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StackAdapt Pharma Campaign Checklist

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StackAdapt ABM Targeting and Measurement (US)

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StackAdapt for Automotive Marketers (APAC)

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Financial Services_thomasarts_vectrabank

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StackAdapt Political Lift Guide

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Automated Guaranteed (AG)

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Contextual Advertising

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Cost Per Acquisition (CPA)

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CPM (Cost Per Mille)

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CRM (Customer Relationship Management)

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CPE (Cost per engagement)

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Demographic Segmentation

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Demand Side Platform (DSP)

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IP Whitelisting

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Developing a Business Case for Programmatic Advertising

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Function Whitelist

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Ad Creative Pixel

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Premium Inventory

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Product-related Segmentation

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Programmatic Media Buying

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Psychographic Segmentation

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Purchase-based Targeting

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Remnant Inventory

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Revenue Sharing

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Search Engine Marketing (SEM)

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Lead Generation

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Survey-based Targeting

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Meta Descriptions

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StackAdapt Programmatic Campaign Planning Checklist

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Vert Digital_Oglethorpe University_StackAdapt Case Study

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AMP Agency_CPG_StackAdapt Case Study

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Tentpole Events For Retail Marketers (APAC)

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Pit Viper_The Stable_Success Story

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Quick Start Reference Guide (Analyze)

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Red Moon Marketing_Purefico MedSpa_StackAdapt Case Study

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Digital Out-of-Home

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Blended In-Game Advertising (EMEA)

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About StackAdapt

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StackAdapt for B2B Marketers (UK)

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StackAdapt Platform Performance Benchmarks (UK)

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Engagement Tracking and Pricing in StackAdapt

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tbk Creative_Jiffy Lube_StackAdapt Case Study

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9thCO_Book Outlet_StackAdapt Case Study

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ZenoGroup_Scotts_SuccessStory

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TakePart_Progresso_StackAdapt Case Study

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The Guide to Contextual Advertising

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MarketStorm AI_CPG: Food&Grocery_StackAdapt Case Study

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Sports Marketing Guide 2023 (UK)

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Ad Placement Catalog

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StackAdapt Pixel

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Creative Incrementality in StackAdapt

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Effectiveness of Native Ads

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Valentines Day 2023 Guide

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Reporting in StackAdapt

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StackAdapt Travel and Tourism (UK)

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Audiences in StackAdapt (UK)

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StackAdapt Contextual Advertising Report (US)

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Creative Library in StackAdapt

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StackAdapt Brand Lift (FR)

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Cannabis Advertising with StackAdapt (US, CA)

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StackAdapt Higher Ed Marketing Timeline

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Creative Builder in StackAdapt

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Display Advertising in StackAdapt

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StackAdapt Contextual Targeting Infographic (US)

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Higher Education Recruiting (US, CA)

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Healthcare Lift Guide

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Forecasting in StackAdapt

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StackAdapt Overview (UK)

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The Political Advertising Playbook (US)

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StackAdapt's Programmatic Playbook for Healthcare Marketers

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StackAdapt Blueprint for Growth

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Dynamic Retargeting in StackAdapt

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StackAdapt Overview (EU)

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Interactive Video

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Quick Start Reference Guide (Execute)

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An Overview (UAE)

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An Overview (JP-EN)

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Audiences (UAE)

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88 Creative_Nutram Pet Products_StackAdapt Case Study

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Destination Travel Marketing in StackAdapt

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Creative Tactics in StackAdapt

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Programmatic Audio in StackAdapt (APAC)

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iProspect_XMedius_StackAdapt Case Study

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Twenty One Ton_Cannabis_StackAdapt Case Study

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Imagination Publishing_SunTrust_StackAdapt Case Study

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Bloom Marketing_Polysleep_StackAdapt Case Study

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Loud and Clear_Southwest Ontario Tourism Corporation_StackAdapt Case Study

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Video Production With StackAdapt

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StackAdapt Creative Studio

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Keyword Rule Targeting in StackAdapt

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Creative Studio Express Builds

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Ad Formats in StackAdapt

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Civilian Agency_Metro Los Angeles_StackAdapt Case Study

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Adworkshop_Adirondack Regional Tourism Council_StackAdapt Case Study

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Travel_Explore Victoria TX_StackAdapt Case Study

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Imagination Publishing_Kodak Alaris_StackAdapt Case Study

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Connected TV in StackAdapt (US, CA)

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Audiences in StackAdapt (US, CA)

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StackAdapt Page Context AI

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Making Better Decisions for Activating Audiences

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Snowflake Integration

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DOOH Advertising

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Platform Updates from Q1

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Keyword Rule Targeting in StackAdapt (DE)

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StackAdapt Advertiser Perceptions Contextual Infographic (UK)

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StackAdapt Page Context AI (ES)

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Advertising for Sensitive Categories (US, CA)

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Ultimate Guide to Native Advertising

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Hyper-targeting

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Bid Factoring in StackAdapt

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Shift Communications_PR_StackAdapt Case Study

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S2 E11 | Certified Strategies for Higher Education Marketing

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Ad Tag Generator

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S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy

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Healthcare Eko StackAdapt Case Study Creative Studio

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Browsing Audiences

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The Organic Growth Trends Report (US, CA)

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Building a Digital Strategy for Generational Marketing

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Showcase Pensacola_Visit Pensacola_StackAdapt Case Study

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StackAdapt and Digiday - The state of CTV, video and audio advertising

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Programmatic Audio in StackAdapt (US, CA)

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The Connected TV (CTV) Business Case Kit

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Benefits of StackAdapt Brand Lift

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Conversion Rate (CVR)

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Affiliate Marketing

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S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns

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Advertising for Sensitive Categories with StackAdapt (UK)

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Keyword Rule Targeting in StackAdapt (ES)

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Definition 6_The Prevent Cancer Foundation_StackAdapt Case Study

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StackAdapt Ad Specifications

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Search Engine Optimization (SEO)

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S2 E6 | The Right Prescription for Healthcare Marketing

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Video Advertising in StackAdapt (EU)

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StackAdapt Platform Performance Benchmarks (US, CA)

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StackAdapt Programmatic Campaign Execution Checklist

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StackAdapt Footfall Attribution (US)

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Dunn & Co_Grow Financial_StackAdapt Creative Studio Case Study

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Rise Interactive_Healthcare_StackAdapt Case Study

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StackAdapt for Automotive (US)

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Serino Coyne_Lincoln Center Performing Arts_StackAdapt Case Study.pdf

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Sports Marketing Guide 2023 (APAC)

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Conversion Tracking In StackAdapt

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Geographic Targeting

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StackAdapt LiveRamp RampID API Quick Reference

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Page Context AI for Political Ads

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Audio Completion (AC)

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Resources At Your Fingertips

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RTB (Real time bidding)

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Programmatic Direct

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Political 1st-Party Data Measurement

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Lyfe Media_Underclub_StackAdapt Case Study

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Platform Updates from Q4

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Advanced Conversions (Part 1)

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StackAdapt CRM Upload Guide (US, UK, AUS)

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Advanced Creative Strategy and Best Practices

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A Masterclass in Higher Education Marketing

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White Spider Success Story (DE)

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StackAdapt for B2B Marketers (FR)

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Dynamic Retargeting in StackAdapt (DE)

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Campaign Budget Options

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Get a Pulse on Your Healthcare Campaigns

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StackAdapt Best Practices (2023 Edition)

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StackAdapt API 101

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Platform Updates from Q3

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Strategies for Cannabis Advertising

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Evaluating Programmatic Campaign Performance

Campaign Strategies and Tactics academy

Connected TV in StackAdapt (UK)

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StackAdapt Advertiser Perceptions Contextual Executive Summary (UK)

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Connected TV in StackAdapt (EU)

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Quick Start Reference Guide (Plan)

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StackAdapt Brand Lift (ES)

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StackAdapt Guide to B2B Marketing

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StackAdapt's Programmatic Playbook for Pharma Marketers

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Broadcaster Video-On-Demand

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Campaign Conversions

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Adara Audience and Impact Measurement

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Inventory Packages

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Location Targeting in StackAdapt

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Blended In-Game Advertising (US, CA)

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StackAdapt for Healthcare

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StackAdapt Political Influencer Targeting (US)

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StackAdapt Page Context AI (FR)

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StackAdapt for Real Estate (US)

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The Programmatic In-Game Advertising Playbook (UK)

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StackAdapt for Higher Education

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In-Game Channel Certification

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Weather Targeting

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StackAdapt Audio Publishers (US, CA, UK)

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Effectiveness of Native Ads (UK)

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StackAdapt for Finance

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Audience Insights

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StackAdapt Advertiser Perceptions Contextual Advertising Report (UK)

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The Guide to Programmatic Audio Advertising (US, CA)

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StackAdapt Travel and Tourism (DE)

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Engagement Tracking and Pricing in StackAdapt (FR)

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Engagement Tracking and Pricing in StackAdapt (DE)

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StackAdapt Overview (FR)

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StackAdapt - An Overview (ES)

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StackAdapt - An Overview (DE)

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StackAdapt for Travel and Tourism Marketers (ES)

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StackAdapt for B2B Marketers (US, CA)

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StackAdapt for Arts and Entertainment (US)

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4 Features to Drive Success in Q3

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Video Advertising in StackAdapt (US, CA)

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StackAdapt Travel Lift Guide

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Dynamic Retargeting in StackAdapt (FR)

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StackAdapt Pixel (DE)

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Machine Learning and Artificial Intelligence in StackAdapt

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Programmatic Audio in StackAdapt (AUS)

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StackAdapt Platform Performance Benchmarks (EU)

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Keyword Rule Targeting in StackAdapt (FR)

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StackAdapt for Retail Marketers (US)

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StackAdapt Political Advertising Audiences

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Video Advertising in StackAdapt (UK)

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StackAdapt CTV RON Publishers

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StackAdapt Calendar of Live Events 2023 (US)

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Blended In-Game Advertising With StackAdapt (APAC)

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StackAdapt for Travel and Tourism Marketers (APAC)

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Ad Effectiveness Analysis

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Native Channel Certification

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Connected TV Channel Certification

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Programmatic Audio with StackAdapt (EU)

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Audiences in StackAdapt (JP - EN)

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Programmatic Audio

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Audiences in StackAdapt (UAE - EN)

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Sports Marketing Guide 2024 (EMEA)

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StackAdapt Page Context AI (DE)

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The Importance of Tentpole Events for Marketers (EMEA)

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Snowflake Integration

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StackAdapt Advertiser Perceptions Contextual Infographic (US)

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Performance-Based Budget Allocation

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Scale-Based Budget Allocation

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Solutions Catalogue

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Creative Builder

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HubSpot Integration

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StackAdapt Brand Lift

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Rank-Based Budget Allocation

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StackAdapt Overview (APAC)

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Advanced Programmatic Course

Everything you need to master programmatic advertising.

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Ohlmann Group Higher Ed Success Story

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StackAdapt Overview (MX)

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Add3 CPG StackAdapt Case Study

CCPA and StackAdapt

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Digital Out-of-Home Channel Certification

StackAdapt Brand Lift

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StackAdapt Pixel (FR)

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ThinkBDW Success Story (FR)

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Healthcare Marketing Doctor New York Bariatric Group

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Financial Services_thomasarts_Zionsbank

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BCW_NYC DOT_StackAdapt Case Study

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Internet Marketing Inc._StarTex Power_StackAdapt Case Study

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BIG Partnership North West Cancer Research Success Story (UK)

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BlueBet Sensitive Success Story

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StackAdapt Pixel (ES)

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ThinkBDW Success Story (DE)

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Finance Banque Libano-Francaise Success Story (ES)

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ThinkBDW Success Story (ES)

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Reflect Digital Hopes Grove Success Story (FR)

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Reflect Digital Hopes Grove Success Story (DE)

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StackAdapt for B2B Marketers (ES)

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Audiences in StackAdapt (DE)

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Dynamic Retargeting in StackAdapt (ES)

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Ad Perceptions Multi-Channel Report Infographic - UK

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Video Advertising in StackAdapt (FR)

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Keyword Rule Targeting

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Page Context AI

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Academy Bootcamp: H1 2023 Edition

Everything you need to stay up-to-date on the StackAdapt platform in 2023.

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In-Game Advertising

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Academy Bootcamp: Q2 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Vert Digital_RaceTrac_StackAdapt Case Study

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Salesforce Data Cloud Integration

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Academy Bootcamp: Q3 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Academy Bootcamp: Q1 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

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Academy Bootcamp: Q4 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Digital Willow_Travel_StackAdaptCaseStudy

Advanced Conversions (Part 2)

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HubSpot in StackAdapt (US)

StackAdapt for Charities (APAC)

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Advertising for Sensitive Categories (DE)

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Using Weather Targeting for Personalization

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4 Tips for Optimizing Your Marketing Budget

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StackAdapt Attribution Solutions

Find all of StackAdapt's attribution solutions on this 1-pager, including which geos they are available in.

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Using Location Data to Understand Your Audience

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Maktagg Case Study (ES)

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Video Advertising in StackAdapt (ES)

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Audiences in StackAdapt (ES)

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StackAdapt Connected TV Guide (US, CA)

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Creative Library

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Advanced Conversion Optimization

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StackAdapt ABM Targeting and Measurement

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1st-Party Data Attribution

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The Guide to Digital Out-of-Home Advertising (US, CA)

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StackAdapt for B2B Marketers (APAC)

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StackAdapt Overview (US, CA)

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In-App Advertising With StackAdapt (US)

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Advertising for Sensitive Categories with StackAdapt (FR)

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Programmatic Audio in StackAdapt (ES)

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White Spider Success Story (ES)

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StackAdapt Brand Lift (DE)

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Programmatic Audio in StackAdapt (FR)

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Exchange Wire - StackAdapt DeepDive Multi-Channel Report

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Programmatic Audio in StackAdapt (DE)

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Video Advertising in StackAdapt (DE)

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Inventory Packages

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Drop Off Funnel

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In-Platform CRM Onboarding

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Digital Out-of-Home

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Page Context AI

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Campaign Group Multi-Flighting

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StackAdapt Footfall Attribution

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Combined Audiences

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Campaign Editor

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Incremental Reach Measurement

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Incremental Reach Forecasting

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Boosting Your Reach Through Multi-Channel Campaigns

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Leveraging Zero-Party Data in Your Campaign Strategy

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Win This Holiday Season With Connected TV

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Programmatic Audio Channel Certification

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Advertising for Sensitive Verticals

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Programmatic Channel Selection Strategies

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Level up With In-Game Advertising

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2023 Holiday Season: Strategies for Conversion (Part 1)

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All Things Travel Marketing

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2023 Holiday Season: Strategies for Conversion (Part 2)

Campaign Strategies and Tactics

Programmatic Audio 101

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Machine Learning and Artificial Intelligence in StackAdapt_MX

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Programmatic Treatment for Your Healthcare Campaigns

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Programmatic Trends: Toolkit for Success in 2024

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Advanced Retargeting and Lookalikes

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Travel Marketing Solutions in StackAdapt

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The Multiverse of Attribution

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Page Context AI

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Platform Updates from Q1

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Optimizing Your B2B Campaigns with StackAdapt

Industry Strategy

Programmatic Audio 201

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Political Marketing with StackAdapt

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Boost Campaign Success with StackAdapt Reporting

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4 Features To Maximize Your ROI in StackAdapt

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1st-Party Data Strategies That Won’t Crumble

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Leveraging AI in Your Programmatic Campaigns

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Mastering Your Programmatic Multi-Channel Strategy

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Maximizing Scale and Accuracy with Audiences

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Leveling Your Productivity With Bulk Editing

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StackAdapt Best Practices (2024 Edition)

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StackAdapt Wrapped: 2021 Edition

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Platform Updates From Q2

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How to Drive Faster Conversions With Creatives

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The Playbook for Winning B2B Campaigns

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Exclusive Learning Session Q4 Edition

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Travel Marketing in StackAdapt

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StackAdapt Features for Campaign Success

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How to Troubleshoot Underpacing Campaigns

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Key Features To Scale Your Campaigns

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Exclusive Learning Session Q3 Edition

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Cours Programmatique de Base

Tout ce dont vous avez besoin pour vous lancer dans la publicité programmatique.

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Top 4 Features to Drive Success

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How to Build a Winning B2C Campaign

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Turn Up Programmatic With Audio and StackAdapt

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The Race for Successful Political Advertising Campaigns

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How to Drive Success During Campaign Setup

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The Power of Live Events for Brands

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Effective Ways to Spend Your Programmatic Budget

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The Power of Sequential Targeting

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Unwrapping Winning Strategies for Your 2022 Holiday Campaigns

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The Power of Reporting

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Forecasting 101

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Executing a Full-Funnel Campaign Strategy

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4 Features to Improve Your Conversion Strategy

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Unpacking Brand Suitability With StackAdapt

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Choosing the Right Self-Serve Audience

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Stay Ahead With Contextual Advertising

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Building A Cross Channel Strategy

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Basic Programmatic Course

Everything you need to get started with programmatic advertising.

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B2B Certification Course

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Boosting Campaign Efficacy in Europe - AI Solutions for Digital Advertisers

Discover how innovative approaches in the digital advertising space are unlocking new growth potentials for mid-market agencies.

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StackAdapt Global Inventory Partners

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